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Four PARFU fragrance bottles in warm studio light

SMELL
EXPENSIVE.

High-concentration fragrances inspired by icons.
Without the designer markup.

FINE FRAGRANCE.
WITHOUT THE FANTASY MARKUP.

We focus the cost on the fragrance and the experience—not prestige retail overhead, celebrity campaigns, or a designer logo. The result is a modern scent wardrobe, presented on our own terms.

THE FIRST FOUR

BEST SELLERS

PARFU architectural fragrance bottle and box

PARFU NO. 01

ROUGE

$59

Amber · Floral

Inspired by MFK Baccarat Rouge 540

PARFU architectural fragrance bottle and box

PARFU NO. 02

EXEC

$59

Fresh · Woody

Inspired by Creed Aventus

PARFU architectural fragrance bottle and box

PARFU NO. 03

CHERRY

$59

Fruity · Amber

Inspired by Tom Ford Lost Cherry

PARFU architectural fragrance bottle and box

PARFU NO. 04

DELINA

$59

Floral · Fresh

Inspired by Parfums de Marly Delina

VIEW ALL FRAGRANCES

CONCENTRATION, SIMPLIFIED

WHY EXTRAIT?

Extrait de Parfum sits at the high-concentration end of traditional fragrance formats. It offers perfumers a rich, expressive canvas—not a universal promise that one format is always better than another.

LEARN ABOUT OUR FORMULA
EAU DE TOILETTELighter concentrationEAU DE PARFUMHigher concentrationEXTRAIT DE PARFUMOur format
PARFU Discovery Set with eight vials

PARFU DISCOVERY SET

MEET ALL EIGHT.

8 × 2ml Extrait de Parfum samples. Not sure where to start? Wear them. Live with them. Then choose your full size.

DISCOVER PARFU

FRAGRANCE, WITHOUT THE RULES

SHOP BY MOOD

The eight PARFU fragrances

THE ICON

Designer fragrance

Size and price vary by reference

THE PARFU

01 ROUGE · 50ML

$59 · Inspired by a scent profile you love.

PARFU is an independent fragrance company and is not affiliated with, endorsed by, or sponsored by the referenced fragrance houses. Brand and fragrance names belong to their respective owners and are used solely for scent comparison and identification.

— HIGH CONCENTRATION

YOUR SCENT WARDROBE

PARFU CLUB

Three curated travel-size fragrances each month. Discover new scents, then purchase the ones you love in full size.

$29 / MONTH PROVISIONAL

EXPLORE THE CLUB
Three PARFU Club travel atomizers
PARFU bottle and box in architectural light

WE LOVE EXPENSIVE PERFUME.
JUST NOT THE EXPENSIVE PART.

PARFU was created around a simple idea: beautiful fragrance shouldn't require a luxury logo or a luxury markup. We create modern, high-concentration fragrances inspired by recognizable scent profiles—presented through our own design, names and point of view.

OUR STORY

SMELL GOOD IN YOUR INBOX.

New drops. Discovery edits. Members-only offers.